At ByBabes, we believe beauty is more than products — it’s about people. Founded in 2023, we’ve grown as a community-driven beauty brand where our customers inspire everything we do.
From product choices to future launches, we listen closely to your feedback and celebrate real people, real stories, and real results.
Our mission is to create a space where everyone feels welcome, supported, and confident in their own skin. ByBabes isn’t just a store — it’s a community built on trust, empowerment, and care.
Love Megan & Heather x
With over 100,000 babes using our products as part of their daily routine, it's easy to understand why.
Listening & co-creation: Your stories, feedback, reviews, and ideas shape what we do. From designing product features to packaging, your voice matters. We want By Babes to feel like yours as much as ours.
Inclusion & belonging: We celebrate diversity - of skin types, backgrounds, identities. We stand against beauty ideals that exclude. Everyone is welcome here, and everyone deserves respect, representation, and care.
We are proud to partner with Many Hopes, a remarkable organisation dedicated to rescuing children from injustice and equipping them to become influential adults who can help others. Their mission focuses on sustainable, locally led change by providing rescue, care, education, counseling, and mentorship until college or trade school, creating a generation of influence.
We don’t believe in guesswork. Everything we make is designed with precision, based on up-to-date clinical research and best practices.
- Evidence-led formulation: Each product is developed in partnership with cosmetic scientists and dermatologists. We select active ingredients that are proven to deliver results—like [example ingredient: hyaluronic acid for hydration / peptides for repair / plant-derived antioxidants]—while keeping irritation minimal.
- Safety & transparency: We publish ingredient lists clearly. We test for safety and allergen potential. We hold ourselves to high standards—cruelty-free, ethically sourced, and whenever possible, clean or minimal formulations.
- Innovation & iteration: Science evolves, and so do we. Feedback from our community, new studies, and emerging technologies all inform regular updates—so you always get what’s best of now.