A lash serum works in two ways: conditioning and supporting growth. The conditioning side nourishes each lash from root to tip, keeping it hydrated and flexible so it's less likely to turn brittle and break.

The growth side goes to work at the lash line, supporting your lashes through the Anagen (active growth) phase of their natural cycle — helping them grow longer, fuller and stronger before they naturally shed. Because every lash sits at a different stage of that cycle, regular use is what keeps results building.

One of the biggest reasons lashes look short isn't slow growth — it's breakage. When lashes become dry and brittle, they snap off long before they've reached their full potential, leaving your lash line looking sparse.

This is where conditioning comes in. Nourishing actives like Hyaluronic Acid and Panthenol (Pro-Vitamin B5) work along the entire lash, from root to tip, keeping each one hydrated, soft and flexible. Flexible lashes bend instead of breaking, so they hold on for longer and have the chance to grow to their full natural length. Think of it as the difference between healthy, well-looked-after hair and hair that's dry and splitting — conditioning keeps your lashes in their best possible condition.

The growth side of the serum goes to work right at the base of your lashes, where new growth begins. A blend of advanced peptides, Biotin, Caffeine and Arginine supports your lashes during their active growth phase — energising the follicles, supporting circulation at the lash line and strengthening lashes from the root.

The result is lashes that grow in looking longer, denser and more defined over time. And because our formula does all of this using peptides and vitamins rather than prostaglandins or hormones, you get those results gently — no harsh ingredients required.

Lash growth takes a little patience, babe — but it's worth it. Some babes notice a difference in as little as 2 weeks, most see a visible change around 4–6 weeks, and full results typically show by 12 weeks of consistent nightly use. It varies because your lashes are all at different points in their natural cycle, so results come through gradually as new lashes grow in. Top tip: take a before photo on day one so you can really see your transformation.

Prostaglandins (and prostaglandin analogues) are ingredients used in some lash serums to force lash growth. They can work, but they're also linked to side effects like darkening of the iris and eyelid skin, eye irritation, redness and dryness. We don't believe longer lashes should come at that cost. That's why our Lash Growth Serum is 100% prostaglandin-free and hormone-free — we use peptides, vitamins and conditioning actives to deliver results gently and safely instead.

It couldn't be simpler — think of it like applying a fine eyeliner:

Start with a clean, dry, makeup-free lash line.

Twist the wand and wipe any excess on the rim of the bottle — you only need a thin layer.

Sweep the applicator along the base of your upper lashes, where they meet the skin, in one smooth line.

Let it dry fully before applying anything else.

Use once every evening as part of your nighttime routine. There's no need to apply it to your lower lashes, and one swipe is plenty — more won't speed things up.